Outreach is the name of the game. Blogging can play an important part of your overall content strategy but great content does not necessarily translate to great readership and results. Creating a blog platform that develops loyal readership and advocacy to your knowledge and brand is no small task.
Spending your time in the right places can mean the difference between a blog that gets you results and a blog that is well written but no one sees. Here are two tips to get you started.
Start with the rule of time management. 20% of your time should be spent creating great content and 80% of your time should be promoting that content. Connecting your blog to your client experience workflow, social media plan, email marketing plan, and business development workflow can substantially increase the rewards you see from your efforts.
Let’s not forget about backlinks. The role of backlinks is to expand your reach and build credibility. Start by researching and understanding the readership of the channels that you’re targeting. Build relationships with those channels by reaching out and pitching your authority through powerful proven content. Follow-up and share as much as possible. Most importantly, be genuine in building those relationships and make sure they are reciprocal.
Ultimately, successful blogs do more than write interesting content. Successful blogs incorporate that content into your overall marketing strategy.
When you want a successful content marketing plan – connect with us.
