As exciting as new ideas can be, they often pull us out of our comfort zone and require change. Relying on data and logic to feel more comfortable in our decision-making around innovation often means that we are also looking at the past and not the future. This can stall or completely nix the road forward. We start questioning the validity of the innovation in the first place because we don’t have past data to back it up.
This is the reason nimbler start-ups typically with a driving passion to innovate often disrupt larger organizations with years of history or data. Applying design thinking can bridge the emotion and drive of belief with the logic of data.
Innovation is not just about the new product or service. Innovation is about buy-in, internal and external. It’s not enough to meet the needs of the client/customer but it can be just as important to gain the confidence of the internal stakeholders. How do you bridge emotion and logic through design thinking?
- Create an agile process
- Be collaborative in your approach with stakeholders
- Focus on the client/customer experience and test it
- Take a phased approached versus all or nothing
- Plan the internal intervention as much as you plan the innovation
- Build data (logic) along the way
When you want successful innovation and change – read more.
