There is a lot of debate on whether you can measure the success of a good content marketing program. The problem is that most try to measure everything using the same metrics. Content marketing is not about driving sales. Content marketing is about driving your brand and your customer relationships. Making your customers a part of how you’re telling your story or educating them on the benefits of your story, positions your company to have long-term advocates of your brand.
Ultimately, you’ll be measuring your ROI all the way to the bank. When you want long-term advocate relationships – read more.