Do you have the agility to act and market like an underdog? The urgency of needing to prove yourself can motivate employees and force you to rethink how you’re doing things. This creates an environment of innovation. It also connects with the consumer. People love to see the “against all odds” stories and they relate to them too. Be careful to form a narrative that supports your underdog status while also showcases your competencies. Above all else – serve your customers well.
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